Post by account_disabled on Jan 6, 2024 0:46:06 GMT -5
The German supermarket chain Edeka , which in 2015 made us cry our eyes out with a spot starring a grandfather who went to the extent of faking his own death in order to reunite his relatives for Christmas , seems to have hit a nerve this year with your new Christmas ad. At least some believe so. The spot in question, which has the motto "Lass uns froh und bunter sein" (Let's be happy and more colourful), puts in the spotlight a family that doesn't seem to have many doubts in front of the counter of the Edeka butcher shop. While on other occasions , when choosing a menu for the traditional Christmas banquet, the father and mother were inspired by the exotic origin of their daughter's (eternally changing) partners, on this occasion they decided to accept the suggestion of the butcher of origin Italian who serves them.
What the parents who star in the spot perhaps didn't count on is that her daughter (extraordinarily diverse on a sentimental level) would end up making eyes at the butcher. If you do not see the embedded video Phone Number List correctly, click here Although the advertisement is permeated with a sense of humor (or at least that is what it claims to be), some consumers blame Edeka for its creation that involves racist clichés. The fact that the protagonists are a white father, mother and daughter (and unrelated to the diversity that the advertisement supposedly advocates) has not pleased some either. However, what has apparently bothered some Germans the most is the association of foreign people with food and their perception as mere sexual objects . Some blame Edeka's new Christmas spot for its alleged racism and sexism Such is the unrest that an online petition has even emerged on , which has already been signed by almost 500 people.
The petition asserts that Edeka's new spot, signed by the Jung von Matt agency , is strongly indebted to racism and sexism and is also discriminatory at all levels. "Cultures are not commodities that white people can buy whenever they please ," the petition emphasizes. Even so, despite the criticism, many consumers seem to have liked the spot (judging by the comments on social networks). For its part, Edeka has not refused to comment on the controversy and emphasizes that its portfolio "is as colorful and diverse as society . " And this idea is expressed not only in the announcement of the controversy but also in the rest of the actions that are part of his new Christmas campaign, he insists in statements to Watson . For every jar of “Appetit auf Vielfalt” (Appetite for Diversity) soup that Edeka sells in its establishments, the chain has committed to donating 50 cents to the Foundation for German Integration.
What the parents who star in the spot perhaps didn't count on is that her daughter (extraordinarily diverse on a sentimental level) would end up making eyes at the butcher. If you do not see the embedded video Phone Number List correctly, click here Although the advertisement is permeated with a sense of humor (or at least that is what it claims to be), some consumers blame Edeka for its creation that involves racist clichés. The fact that the protagonists are a white father, mother and daughter (and unrelated to the diversity that the advertisement supposedly advocates) has not pleased some either. However, what has apparently bothered some Germans the most is the association of foreign people with food and their perception as mere sexual objects . Some blame Edeka's new Christmas spot for its alleged racism and sexism Such is the unrest that an online petition has even emerged on , which has already been signed by almost 500 people.
The petition asserts that Edeka's new spot, signed by the Jung von Matt agency , is strongly indebted to racism and sexism and is also discriminatory at all levels. "Cultures are not commodities that white people can buy whenever they please ," the petition emphasizes. Even so, despite the criticism, many consumers seem to have liked the spot (judging by the comments on social networks). For its part, Edeka has not refused to comment on the controversy and emphasizes that its portfolio "is as colorful and diverse as society . " And this idea is expressed not only in the announcement of the controversy but also in the rest of the actions that are part of his new Christmas campaign, he insists in statements to Watson . For every jar of “Appetit auf Vielfalt” (Appetite for Diversity) soup that Edeka sells in its establishments, the chain has committed to donating 50 cents to the Foundation for German Integration.