Post by account_disabled on Jan 8, 2024 23:35:11 GMT -5
There are already numerous studies and analyzes that show how Covid-19 has changed consumer habits worldwide. The particularities of the new trends point to accelerated digitalization and the hegemony of electronic commerce. A new study carried out by the QDQ Group has also revealed the changes that have been occurring in the demand for services from SMEs and the self-employed. Among the main insights obtained from the study, the following stand out: Changes in consumer interests The QDQ Group directory recorded the highest search volumes for products such as medicines, meat, bread or tobacco from March to May. With the end of confinement, a new term reached number one in searches: Men's and Women's Hair Salons .
Finally, a second study by the company published in July revealed that the new interests focused on the purchase and sale of appliances and furniture or on renovations and construction materials . Currently, the most Email Data searched thing is “ clinical laboratories”. Ultimately, this change in trends serves as a narrative of all the phases of the pandemic and how they have been diverting consumption from one area to another. QDQ covid consumer analysis Mobile searches are consolidated On the other hand, the hegemony of mobile devices as the main channel for web searches and to access the QDQ online directory has become clear (69.5% of users, compared to 27.7% who prefer desktop computers). table). mobile searches Trends that will be consolidated among SMEs and small merchants in 2021 1. Identification of the appropriate technology for the size of your business.
This health crisis has driven the adoption of new technologies for thousands of businesses; who have seen the need to reinvent themselves through the online scenario to survive. SMEs, increasingly, will invest in IT providers to be able to carry out these processes with the necessary tools. 2. Bet on digitalization : “The digitalization of small local businesses will extend to an important part of the SME ecosystem,” says QDQ. 3. E-commerce, webchat and online presence will be key to the survival of small and medium-sized businesses. This trend fits with the new post-covid consumer profile , much more “impatient”, digital, planning and cautious with their purchases. 4. Choosing the technological partner: Choosing parts that fit each type of client will allow for a better return on the investment. 5. Investment in advertising: Even small local businesses should consider this investment; especially now that social networks are powerful, low-cost channels that can boost profits significantly.
Finally, a second study by the company published in July revealed that the new interests focused on the purchase and sale of appliances and furniture or on renovations and construction materials . Currently, the most Email Data searched thing is “ clinical laboratories”. Ultimately, this change in trends serves as a narrative of all the phases of the pandemic and how they have been diverting consumption from one area to another. QDQ covid consumer analysis Mobile searches are consolidated On the other hand, the hegemony of mobile devices as the main channel for web searches and to access the QDQ online directory has become clear (69.5% of users, compared to 27.7% who prefer desktop computers). table). mobile searches Trends that will be consolidated among SMEs and small merchants in 2021 1. Identification of the appropriate technology for the size of your business.
This health crisis has driven the adoption of new technologies for thousands of businesses; who have seen the need to reinvent themselves through the online scenario to survive. SMEs, increasingly, will invest in IT providers to be able to carry out these processes with the necessary tools. 2. Bet on digitalization : “The digitalization of small local businesses will extend to an important part of the SME ecosystem,” says QDQ. 3. E-commerce, webchat and online presence will be key to the survival of small and medium-sized businesses. This trend fits with the new post-covid consumer profile , much more “impatient”, digital, planning and cautious with their purchases. 4. Choosing the technological partner: Choosing parts that fit each type of client will allow for a better return on the investment. 5. Investment in advertising: Even small local businesses should consider this investment; especially now that social networks are powerful, low-cost channels that can boost profits significantly.