Post by account_disabled on Feb 28, 2024 3:25:14 GMT -5
One fine day, listening to a speech by a well-known blogger in an important contest, I realized how much difference there is between the usefulness and quality of content and how much confusion exists on the matter. I myself had never thought that quality content wasn't automatically useful! We should ask ourselves 3 questions: 1) What is quality content? 2) What is useful content and to whom? And finally… 3) What is the difference between quality content and useful content? Quality content This is an old story and Google first talked about it and then various authoritative blogs (the topic has also been covered very well in this blog). So, I won't write you the usual list of guidelines and give you the usual commented list of what quality content should be like... uniqueness , usefulness , reliability etc... as I was telling you, many have already done it and I couldn't add anything else. In this article I would like to highlight the issue of utility as opposed to quality given that from what I read and hear in the SEO and copywriter circles, the difference is not yet in everyone's conscience and we easily talk about quality and utility as if they were the same thing.
I would like to underline that in many of these lists, among the Paraguay Phone Number various points, there is also usefulness. But, utility is not, cannot and must not be a discounted factor in a quality context and vice versa. Don't worry, if this seems like an empty turn of phrase, the difference is subtle and will become clearer to you shortly. What is useful content and to whom? This too is talked about everywhere and everyone knows the answer: Useful content is content that resolves a question, a doubt, a problem... in short, it has a precise objective and fulfills it! So who is it useful for? To the user or to the blogger? Well, if a content manages to be useful to both of you then you've hit the jackpot! Let's say that if you care about writing useful content for users , the fact that you can benefit from it is simply a consequence. What is the difference between quality content and useful content? Let's say that a lawyer publishes an article on his blog that explains a law in depth, with many paragraphs, titles, subtitles and with very technical and professional language.
This article will certainly have impeccable quality and, probably, if a law student read your article, they would also find it useful for research purposes or for an exam in preparation. But, if an ordinary person was looking for information on that law and, coming across the lawyer's article, he got lost in a sea of technical terms, codes etc. would you find it useful? Would he solve his problem? This is why the combination of quality and utility is not so obvious. In summary we could summarize it like this : Quality content is information-rich content Useful content is content that has exactly the information I was looking for Quality content covers a topic in a technical way and in technical language Useful content deals with a topic in a language and manner suited to the user for whom it was written The quality content is certainly dense and full-bodied Useful content “might” even have just one line Another little note: We often say that to write a good article you need to treat a topic in depth and try to touch on all the related aspects. This serves to provide highly informative content , but also to try to position yourself (from an SEO perspective) on a pattern of related keys and/or with the same search intent with respect to the topic.
I would like to underline that in many of these lists, among the Paraguay Phone Number various points, there is also usefulness. But, utility is not, cannot and must not be a discounted factor in a quality context and vice versa. Don't worry, if this seems like an empty turn of phrase, the difference is subtle and will become clearer to you shortly. What is useful content and to whom? This too is talked about everywhere and everyone knows the answer: Useful content is content that resolves a question, a doubt, a problem... in short, it has a precise objective and fulfills it! So who is it useful for? To the user or to the blogger? Well, if a content manages to be useful to both of you then you've hit the jackpot! Let's say that if you care about writing useful content for users , the fact that you can benefit from it is simply a consequence. What is the difference between quality content and useful content? Let's say that a lawyer publishes an article on his blog that explains a law in depth, with many paragraphs, titles, subtitles and with very technical and professional language.
This article will certainly have impeccable quality and, probably, if a law student read your article, they would also find it useful for research purposes or for an exam in preparation. But, if an ordinary person was looking for information on that law and, coming across the lawyer's article, he got lost in a sea of technical terms, codes etc. would you find it useful? Would he solve his problem? This is why the combination of quality and utility is not so obvious. In summary we could summarize it like this : Quality content is information-rich content Useful content is content that has exactly the information I was looking for Quality content covers a topic in a technical way and in technical language Useful content deals with a topic in a language and manner suited to the user for whom it was written The quality content is certainly dense and full-bodied Useful content “might” even have just one line Another little note: We often say that to write a good article you need to treat a topic in depth and try to touch on all the related aspects. This serves to provide highly informative content , but also to try to position yourself (from an SEO perspective) on a pattern of related keys and/or with the same search intent with respect to the topic.